New beginnings, new ventures and bright prospects often bring challenges and tricky situations with them. Starting a new website is no different. If you are a novice to the field, you end up using the services of website developer to design your site. As you must know by now, the domain name is a crucial part of your web address and in fact it is how you will be known in future in the web world.
Like well meaning designers your web development team might use the expired domains finder to find an expired domain to suit your needs. There are benefits galore when you do that, but there can be problems too if the previous owner resorts to legal help to reclaim the expired domain.
For this reason you must verify a few key things and know a few tricks to avoid any potholes and legal loopholes thrown your way.
Clout of corporate houses
There are several domain names which are owned by corporates. Irrespective of the reason for the domain to expire, these people have the clout and the legal help to create trouble for you if you happen to buy their expired domain. Hence never buy a domain without a thorough research on the chosen domain.
To prevent burning your fingers use the ever friendly Google to know more about the expired domain identified by the expired domains finder. By typing the URL of the expired domain in Google search engine you can check the cached copy to see if it has any trademark which can prevent you from purchasing it.
Google and the expired domain
If the expired domain was on the wrong side of Google for violating its rules, then you can bid goodbye to ever been found on this search engine. In fact Google can even block emails directed to your email if the expired domain was caught spamming or using reciprocal linking schemes which it does not allow.
Hence the challenge is to ensure that the said domain is on Google’s index and not banned from it.
Nature of Content
Expired domains finder will find you several expired domains, but it is your responsibility to do the background check on these domains. A successful domain which doesn’t reflect your business is of no use to you. Domains that are related to your niche are the ones that are advantageous you; therefore verify the nature of content the previous domain was related to. You can gain more knowledge about the domain from internet archives.
Quantity counts but quality matters more
Yes, agreed that the quantity of backlinks that come with an expired domain will far surpass those a new domain can establish initially. But you will agree that quantity is of no use if it is not substantiated by quality. If the expired domain identified by the expired domains finder has backlinks allied with spamming and reciprocal linking schemes avoid the domain name. There are tools online similar to the Google backlink checker which will provide you with the complete list of backlinks.
Check the ownership
Before you purchase an expired domain investigate thoroughly the history of the domain: who was the owner? How many times did it change hands? and any other details that may be helpful. You can find out about any expired domain from the WHOIS database. Frequent change in ownership could mean trouble and you should be wary of such expired domains.
Though there are several benefits when you use expired domain names for your business, there are an equal number of hurdles too that you must overcome. In case you find out that the chosen domain name has been disapproved by search engines, you can appeal it and request that your new site be included in their list. This costs money and effort. Hence to avoid such hassles, when dealing with expired domains found by your expired domains finder do investigate thoroughly into the background of the domain and only when you are convinced that the domain is clean go for it; remember the future of your online business can be jeopardized by one wrong domain.